Dubai · Developers · Nshama

Nshama

The Town Square master-developer — Dubai's affordable-family end, where the median ticket is a third of the Meraas level.

#15 by registered sales among the 26 developers we count from the DLD registry — 533 of 48,404 home sales registered in January–August 2026. See the full ranking →

DLD numbers
🛡 RERA-licensed📊 Priced against DLD registrations⏱ Reply within 1 hour
436
homes registered
AED 2,975,000
median price
49%
off-plan
1,309
median AED/sqft
In DLD registrations · Jan–Jul 2026

What Nshama actually sold

In January–July 2026 the Dubai Land Department registered 436 home sales in Nshama projects, for a total of AED 1.4B. The median deal was AED 2,975,000 at 1,309 AED/sqft — 24% below the citywide median of AED 1,720/sqft. 49% of those sales were off-plan (market average: 76%), and the largest single registration was AED 6,500,000. The mix is 192 apartments (median AED 1,150,000) and 244 villas or townhouses (median AED 4,750,000).

Source: DLD registered sales, Jan–Jul 2026, our own aggregation. Projects are matched to the developer by registered project name, verified against the registered area — figures cover what actually changed hands, not asking prices. Headline figures count homes only (apartments, villas and townhouses); land plots are reported separately.

Top projects by registered sales

Hayat 1
98
TOWN SQUARE ZAHRA
76
Hayat 4
69
Hayat 5
37
RAWDA APARTMENTS
35

Where it sells

Town Square
222
Madinat Al Mataar
214
The company

Who they are

Founded in 2014 as a dedicated master-developer for Town Square Dubai. Sub-brands include Hayat Boulevard, Zahra, Safi, Warda and Rawda — apartments and townhouses aimed at end-users rather than investors.

Nshama is a single-community story: almost everything it sells sits inside Town Square Dubai, a self-contained masterplan with its own park, retail and schools on the Al Qudra corridor.

Our pages

Projects we cover

Town Square Dubai →
Where it sells

Where it builds — area guides

Town Square →Dubailand →
FAQ

Common questions

How many properties did Nshama sell in Dubai in 2026?

The Dubai Land Department registered 436 home sales in Nshama projects between January and July 2026, totalling AED 1.4B. The median registered price was AED 2,975,000 at 1,309 AED per sqft, and 49% of sales were off-plan. Most of that volume sits in TOWN SQUARE (222 registrations), Madinat Al Mataar.

Is Nshama expensive compared with the rest of Dubai?

Its median works out at 1,309 AED per sqft against a citywide median of AED 1,720 per sqft across 77,666 registered apartment sales in Jan–Jul 2026. The median Nshama deal was AED 2,975,000; the largest single registration in the period was AED 6,500,000. In percentage terms that is 24% below the citywide apartment median — useful context when a sales office says a launch is priced «at market».

Which Nshama projects sell the most?

By registered sales in Jan–Jul 2026: Hayat 1 (98), TOWN SQUARE ZAHRA (76), Hayat 4 (69). High transaction counts mean easier resale, but also more competing units when you exit. The leading project alone accounted for 22% of Nshama's Jan–Jul registrations — volume is spread across the portfolio, not carried by one launch.

Can a non-resident buy from Nshama remotely?

Yes. Foreign buyers can purchase in Dubai's freehold zones without residency, and the deal is registered with the DLD in dirhams — a power of attorney allows the whole process to be done without flying in. Purchases at or above AED 2M can qualify for the 10-year Golden Visa. At Nshama's median registered price of AED 2,975,000, a typical single purchase already clears that AED 2M threshold.

Where do these numbers come from?

From individual sales registered with the Dubai Land Department (open data), January–July 2026, aggregated by us. Projects are attributed to the developer by their registered project name and checked against the registered area. These are prices buyers actually paid, which usually sit below portal asking prices. These are registrations, not launch-day «sales»: a project that sells out at launch appears here only as buyers complete DLD registration, which is why our counts can differ from press releases.

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